Meeting: EDC Business Workshop - Building a Strong Business Foundation

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	This is an amazing opportunity for us as a community. Thank you City of Port Wenemi for open the doors for all the small	00:00:01
	businesses that needs an advice.	00:00:07
	My name is Luis Arzate, I have a bachelor degree in education in Mexico. I have 15 years in experience on graphic design and	00:00:18
	marketing strategy and helping local and small businesses.	00:00:25
	I have 10 years experience in commercial printing. I am an EDC business advisor and also I help the Mexican consulate with a	00:00:33
	special program to help women to start their own businesses.	00:00:40
	Hi, My name is Miguel Alfaro. And so happy to be here. And I was thinking when I was coming here that my first business was here	00:00:52
	in Fort Wayne like two years ago, I opened my marketing agency and I was remembered all my way here. I was my first business. I	00:00:59
	moved to Oxnard, so I'm next to here. But I just want to say that to you.	00:01:06
	And I'm really happy that you guys are here from Oxnard.	00:01:14
	Local people. So thank you for being here and I had told you on graphic design and marketing agency.	00:01:19
	I'm kind of new for EDC, but I've been working with other organizations as a score and I'm also certified business coach by ICF	00:01:27
	International. Okay, thank you.	00:01:33
	Our organization, economic development collaborative, it's.	00:01:43
	Nonprofit organization founded in 1996 and this organization is founded with public funds and private funds, so.	00:01:49
	I'm sorry.	00:02:04
	The main the main core of this organization, EDC is helping businesses.	00:02:07
	Accelerate and exceed and grow in a fast peace. We offer non cost consulting for a startup assistance, esoteric planning,	00:02:13
	marketing and branding, e-commerce and social media, legal compliance, human resources, operational assistance, manufacturing	00:02:21
	assistance, finance and capital access.	00:02:29
	Trade and import, export. We have an amazing 45 advisors that all of us, all of them are.	00:02:38
	Ready for you when you are ready to grow your business at no cost. Today we are going to talk about how we establish a business	00:02:46
	and specifically, but this apply also to other cities.	00:02:54
	In case you are planning to open a local coffee shop or grow your own business that you have already.	00:03:04
	This this will give you an idea.	00:03:11
	In this presentation also, we are going to give you 12 tips for a strong business and brand identity which is the cornerstone for	00:03:17
	business success.	00:03:22
	Let's start with how to register a business, How to really, really, really start a business.	00:03:29
	In the city of Porwinimi.	00:03:38
	You have to go to the city planning division.	00:03:41
	Right here.	00:03:46
	And you need to ask for an approval depending on the business that you are planning to open, you have to require an OK. They need	00:03:48
	to give you it's OK in the area that you want to open your business, you are OK to do that. Sometimes it's Sony, Sony issue or	00:03:58
	because of the Sony you are not going to allow to open the specific business you want to open. So before you start any other.	00:04:07
	Come here with the planning division and receive that you are OK to open your desired business in that specific location. If you	00:04:18
	are going to run a business from home, it's also you need to ask that question if you can run the business from home.	00:04:27
	If you have the OK from city planning, now you are going to register your business, your legal entity this means.	00:04:37
	The same way that we have, let's say we have a birth certificate, your business needs to have a legal certificate as well. So you	00:04:49
	can think about the legal entity as a certificate for your business as when your business work.	00:04:58
	And you have a few options to open your business. You can do as a sole prepareship, a partnership, LLC or corporation or	00:05:08
	nonprofit. This depends. What are you planning to do? What kind of business do you want to open? For more deep questions about	00:05:16
	this legal entity, EDC and our advisors, we are here to support you.	00:05:24
	Umm, with any question that you have, this is very, very specific for everybody.	00:05:34
	Once you decide if you're going to open your fictitious business name or LLC corporation your legal entity, you are going to	00:05:40
	require to obtain your EIN number.	00:05:46
	This number is you can think that as an individual you have Social Security number or it that is your number to report your taxes,	00:05:54
	your company.	00:06:01
	Your corporation or your business is required to have a legal number for taxes. For the purpose of the taxes, this number is the	00:06:08
	EIN number. You can go online to that link and it's free Apply. It will take you 10 minutes, answer a few questions and you will	00:06:16
	have your EIN number.	00:06:24
	With.	00:06:32
	Your legal entity with your EIN number. Then the next step will be open your bank account, business bank account.	00:06:35
	At this moment that you decide to have a business, to have a business, you need to separate all your personal expenses from your	00:06:46
	business expenses. You cannot pay personal.	00:06:53
	Expenses in your business, it's not OK and you cannot pay business business expenses with your own cash or your own checks from	00:07:01
	your personal account. You need to separate completely the expenses and also the income.	00:07:10
	Once you have your open once you open your bank account.	00:07:21
	You are more than welcome to come back to the city and obtain your city license.	00:07:25
	Because you need to register, you have you're OK, you go and register legally, you obtain your tax number, you have your bank	00:07:34
	account, you come back and open your city license. You are going to pay the city license with your business bank account. You	00:07:40
	separate from from there all the expenses.	00:07:47
	If you are planning to open a restaurant or food related business, you are going to require more steps such as food handling	00:07:54
	certificate and other requirements from the health department.	00:08:02
	In this case, you have to go with the health department and.	00:08:11
	And receive your checklist that you need for your food truck, your coffee shop and any other any other requirements and check	00:08:17
	those you will be ready to move if you are selling products. That's number six if you are going to sell products.	00:08:26
	You are going to require to obtain your resale number.	00:08:36
	What is this think about that you're going to sell hats?	00:08:41
	If you're going to buy the hats from the manufacturer.	00:08:46
	You will, you will pay the huts with no sales tax because you're going to get the hats at the cost. You're going to bring the hat,	00:08:50
	maybe add a logo, maybe add something on it and you're going to sell those hats to the final customer user. He is going to pay the	00:08:58
	sales tax, so.	00:09:05
	You must.	00:09:13
	Resell the product that you get.	00:09:15
	With your with your resale number is you need to sell it.	00:09:18
	To a customer you cannot go and buy a stuff for yourself and say this is for resale and not pay the taxes in that item and own the	00:09:24
	items. That is not OK. You need to resell the items.	00:09:32
	And that applies for everything that is physical if you're going to have a business with service, payroll, bookkeeping, graphic	00:09:41
	design, those services.	00:09:47
	Those do not require sales tax, but anything that is physical, you need to have resale license and you need to report taxes. Sales	00:09:55
	tax, I'm sorry.	00:10:00
	For all of this, you can have more information in the City of Port Wenemy and City Planning Division.	00:10:06
	Questions.	00:10:16
	Yes, yeah.	00:10:22
	You can have your your EIN.	00:10:24
	Just for the purpose to open your bank account, your business bank account.	00:10:27
	You can open with your own number, but it's better if you have everything and the.	00:10:33
	In the line for your company.	00:10:40
	And the number is also for payroll. Once you grow that number, your EIN, you are going to use that number to report your	00:10:44
	employees. So if you grow, the employees are reported under your EIN number. But if you don't have employees, it's OK. You you	00:10:52
	need to have your EIN number to open your bank account and to pay taxes for your business.	00:11:00
	That will be the correct structure of your business.	00:11:08
	Let's go to 12 tips to grow that business that we just opened right now.	00:11:12
	What's marketing? Everybody here is marketing, marketing, marketing. We need to grow with marketing what it's marketing.	00:11:21
	Let's see, what do you think is marketing?	00:11:29
	OK.	00:11:37
	Any other idea? Marketing. What's marketing? What do you?	00:11:38
	Think it's not going to?	00:11:42
	Yeah, that's marketing. Any other idea?	00:11:52
	What do you think is marketing?	00:11:57
	N.	00:12:00
	Awareness.	00:12:06
	Those are great answers. So marketing.	00:12:07
	I will say is that route.	00:12:12
	In an action.	00:12:16
	Route. If you plan a route, it can be long, short, easy, challenge, one goal, several, several goals. But if you don't take action	00:12:18
	in that route, nothing is going to happen. That's marketing. Think about it. Let's plan. We're going to go to Thousand Oaks. Are	00:12:26
	we going to take the streets or the freeway?	00:12:33
	What do you want?	00:12:42
	Street or freeway?	00:12:44
	OK, the back Rd. All right, let's go to the back roads. All right, so we have a challenge right there. We're going to Thousand	00:12:46
	Oaks in the street. That's the route right now. What happens if we don't leave the couch and we just are sitting with a nice Rd.	00:12:54
	Nothing is going to happen. You can have an amazing route for your marketing and if you don't take action, nothing is going to	00:13:03
	happen.	00:13:07
	And let's think that the streets are closed. So for the streets, are we going to take a car?	00:13:11
	How are we going to go in a car or bike?	00:13:21
	In a car.	00:13:27
	A Jeep OK in car so but the streets are closed. What happened?	00:13:29
	As our goal change.	00:13:38
	No, we're going to 1000 ox. That's the gold. So if the streets are closed, what are we going to do?	00:13:40
	We are going to change. We are going to change the route, right? We are going to change. We are going to take the freeway. We	00:13:47
	didn't change the final destination. It's Thousand Oaks. You just change the route.	00:13:54
	And still we are going in the car. What happens if the car is not working?	00:14:01
	End of the story. No, we are going to 1000. We're going to go.	00:14:09
	What happened?	00:14:14
	We'll take the bus, yes, awesome. So we will take a bus and the freeway and we are going to go to Thousand Oaks. So our goal did	00:14:17
	not change. We use change the route.	00:14:25
	Which is going to be.	00:14:34
	Is going to be your in marketing you can think I'm going to do this way and.	00:14:36
	While you're doing, you might need to shift the route and it's going to be OK.	00:14:42
	And if you, if the car is not working, you can use a bike or you can use the bus. So if you're trying to do on Facebook, but it's	00:14:48
	not working well, do Instagram or do the other one. But your goal needs to be the same. So that is the route in marketing and	00:14:54
	action.	00:15:00
	Take action if you go in the bike and then you stop.	00:15:06
	That's not going to take, it's not going to do any good to your business. You need to keep consistency, OK. That is the message	00:15:10
	for marketing route.	00:15:15
	Define define you route an action.	00:15:21
	Where the marketing start in your business, your marketing start and your brand identity and your business brand.	00:15:26
	And the route is your business identity will be your logo, your color, who you are.	00:15:38
	And this branding you can implement the branding digital or physical digital online presence.	00:15:44
	Or physical your printing marketing materials. In this case, you have a flyer in your hands.	00:15:54
	Correct ETC. Decide to implement the marketing strategy for the brand via physical marketing materials.	00:16:00
	Is one way to let the people know.	00:16:11
	About your business.	00:16:15
	If we are talking about the business name.	00:16:17
	We have a discussions before about business names here.	00:16:21
	And let's take in consideration if you are about to open your own business or if you have your business that the name of your	00:16:25
	business. Have easy pronunciation with consistency and think about your audience.	00:16:32
	Let's analyze this logo.	00:16:44
	The name of the business.	00:16:46
	Who can pronounce the first logo?	00:16:48
	I see. Yeah. OK, let's try it again. The first, The first business. Oh, God.	00:16:53
	A little a little tough. What about the second business here?	00:17:06
	Loveland Daycare.	00:17:11
	Was that easy to understand? Was that easy to read? Easy to get?	00:17:14
	The Who? The business is what they do.	00:17:20
	That is, that is the main core of the business name and your logo. Take that in consideration. Easy pronunciation people	00:17:24
	understand easily.	00:17:28
	Who you are?	00:17:34
	Tip #2 business logo.	00:17:37
	You can have the brand identity with an image with letters, different fonts and other elements. Let's analyze the first one and	00:17:43
	the first one you can see.	00:17:49
	Like a guy with arms and maybe a heart, right? But if you just see the logo.	00:17:57
	To you, can you?	00:18:05
	Say something about the business if you see the logo with no letters.	00:18:08
	No, right. We don't know what they do. Maybe As for.	00:18:14
	Elder care maybe?	00:18:20
	But if you add to your logo the name of your business and the service, it's easy visually, it's really easy to analyze and	00:18:22
	understand who you are, who your business is, that it's a lot of time you were you're going to save time.	00:18:32
	Educating your audience, who you are and what you do. Name of the business and daycare, The service.	00:18:43
	Advice. Take in consideration the resolution of your logo. If you go to a place that is showing the third logo, will you really	00:18:50
	trust them?	00:18:56
	If it's blurry old, are they in business? Are they still in business, right. So that trust.	00:19:03
	That trust you need to deliver the trust since the brand identity, since the minute people see your logo, your company and your	00:19:13
	colors.	00:19:19
	You are creating trust.	00:19:26
	Talking about the color of the logos, the brand identity.	00:19:31
	Analyze both logos. The first one is like a dark for a daycare and the other one more color appeal for kids.	00:19:37
	What let's put to one feeling for each logo.	00:19:47
	Tell me one feeling that you feel when you see the first logo and then the second one.	00:19:53
	The first one is dark and the second one is very bright and colorful and it speaks to children.	00:20:00
	A little bit sad, melancholy, yes.	00:20:13
	Yes, this the second one. Oh, happy happiness, very happy.	00:20:16
	So if you have a kid and you're going to drop off your kid right there.	00:20:23
	Do you drop of the kit in the first one or the second one?	00:20:27
	Maybe the teacher is more happy in the second one. You're probably right. So the colors are very very important.	00:20:32
	And with that in mind, I'm going to pass the mic to my colleague.	00:20:39
	Miguel Alfaro, he is an expert in websites. Thank you, Miguel.	00:20:45
	OK, so tip #4 websites.	00:20:55
	Once you have your own business, the first impression that people are going to look is going to be on your website.	00:21:00
	So people is going to log out onto any Google or any other search engine and going to start looking for your logo. So the first	00:21:06
	thing that you need to know is your website has to be easy to use.	00:21:13
	It has to be.	00:21:20
	People can check your your website and all the visitors can transform to customers. So that's the things that you need to consider	00:21:23
	on your website. Also, there are so many times that people are going to look on your website on your computer.	00:21:30
	But most of the time people are going to start looking on your website on your phones. So 75% or 85% of the people, it's going to	00:21:38
	start looking at your phones. So you need to make sure your website is mobile responsive. So this way you can check your website.	00:21:45
	You need to keep your consistency on your branding.	00:21:52
	We say we need to have your name, your logo and all your team consistent.	00:22:00
	About page that's another page you need to consider on your website and you have your you need to keep your mission, you need to	00:22:06
	keep your vision and your objectives. They also want to share your history and your other people. And also you want to share what	00:22:15
	is your values to the website. Another page that you don't you don't you don't want to miss is the service page because people.	00:22:23
	Think that they're going to find they want to find exactly what are you? What are your services?	00:22:32
	What is the products you want to sell?	00:22:38
	Don't forget your contact page. Sometimes we forget to have the proper location, the sub location. We need to consider your	00:22:41
	schedule, the phone number, e-mail, all content forms.	00:22:46
	If you have a business, for example a restaurant or coffee shop, you wanna you wanna do so make sure you have all the pictures for	00:22:52
	the coffee, all the products, all the food that you wanna serve in and the home page make sure you have.	00:22:58
	Something about every aspect of your business. But don't forget to put all your social media icons and make sure all the social	00:23:06
	media icons are linking to the proper place because sometimes are broken or sometimes are landing to another page that are not	00:23:12
	supposed to be.	00:23:17
	Tip #5 social media strategy.	00:23:25
	You need to create your profiles in any social media. You create your profiles on Facebook, Instagram, Google and Gild. Make sure	00:23:29
	you create your profiles as a business because sometimes we forgot to create, for example, Facebook and we create a Facebook as a	00:23:36
	personal page and another Facebook page business page. So make sure you create that.	00:23:44
	The same thing happened with Instagram. When you create your page, it has to be a business, not a personal page.	00:23:52
	OK, we need to post about your services, values, the places the program schedules, tips, memes and everything else.	00:23:59
	Because sometimes we try to get our social media like a selling platform. We pace, we post everything about selling and we usually	00:24:08
	forget about the place.	00:24:14
	To have any other information there.	00:24:21
	People wants to have.	00:24:24
	When you ask something, people want to answer right back and right away, so don't forget to use WhatsApp. WhatsApp is a platform	00:24:28
	so you can use when you get you have a great communication with other customers and people wants to answer right away, so don't	00:24:33
	forget about WhatsApp.	00:24:38
	That's another. There's a Google Business profile when you can create it for free. Don't forget to Add all the pictures, the	00:24:45
	videos, the description of the and the services on your business. Especially if you have like a testimonials or feedbacks, make	00:24:51
	sure you answer those feedbacks or testimonials.	00:24:57
	There's another we need to use hashtags. We need to use and create videos like a reels and stories. Don't forget to those ones and	00:25:04
	also about this.	00:25:09
	We know that we are business owners and we don't have any time to do that. So every single day there's several thousands of apps	00:25:15
	and 1000 new websites that create some things to help us for our business.	00:25:23
	One of them is Kamba. Kamba is for graphic. If you are not like a graphic designer, you can log into Canva and get like a template	00:25:32
	or you can.	00:25:37
	Also pay for the subscription and you can do your own graphic designs. You can create your post, you can create your Flyers event.	00:25:44
	You can create your PDS there.	00:25:49
	Once you have your all the posts that you're going to create, there is another place called later which help us to schedule all	00:25:56
	the postings.	00:26:01
	So you have one hour a week, you can create everything and later.	00:26:07
	Facebook Meta Business Suite, they you can schedule posting there, you can create your, you can create your stories and also you	00:26:12
	can create your ads there.	00:26:17
	If you had a team A-Team or you had any employers to work with, youmonday.com help us to communicate with employees and have a	00:26:23
	strategy for everything that you do.	00:26:29
	And now we are using more every single day, all the artificial intelligence.	00:26:35
	And Chad, DPT is one of them that you can help us with that.	00:26:41
	That's another there's a difference intelligent artificial intelligence platforms like Gemini or.	00:26:45
	That one that help us with your business. So if you don't have any idea what to build on social media, these platforms like	00:26:55
	ChatGPT, they're gonna help us a lot.	00:26:59
	And I think what we want to have on other workshops that they want to teach that.	00:27:05
	That's another thing.	00:27:10
	So that's combatants later and the team #7 is paid online ads.	00:27:11
	Once you have once you create all your platforms and you have all the social media organic, if you want to reach more people	00:27:18
	faster, you need to pay for online ads. So this way you can get all the target demographics, all the locations and.	00:27:26
	Is really recommended that you pay for ads on Google and Facebook, but when you are paying for any ads, make sure that.	00:27:35
	When you when you create an ad, don't send the people to the home page. Try to send all the people to the landing pages so you can	00:27:45
	get all the leads from the people. Especially if you are paying like one dollar $2.00 or $3 for every single click that you that	00:27:51
	people make. You need to get all the leads, all that information for your customers.	00:27:57
	An you don't want to spend a lot of time and money on ads or trying to teach how to use ads. Hire a professional. That's really	00:28:04
	important. So you don't have to spend a lot of money on that. Because if you want to spend a lot of money, believe me, all the	00:28:11
	social media ads, they're going to, you know, you're going to run your money fast.	00:28:17
	In tip #8.	00:28:27
	As we analyze, we are creating the route.	00:28:36
	For our business, little by little you form your business legally. You start promoting or creating the brand with your logo. Where	00:28:40
	are you going to add the brand in the logo and all of that. You are going to use it in the digital platforms like websites, social	00:28:48
	media. That's part of your route. Also, we talk about printing.	00:28:55
	Printing.	00:29:04
	Your stationery is very important. Your business card, invoices, contracts, letter hits, envelopes, notepads, all of that needs to	00:29:07
	keep consistency.	00:29:11
	Remember that we was talking about we're going to Teo, right? Thousand Oaks and what happened If you take the bike and you stop	00:29:17
	every single street or you change the route or you turn, you are not going to your goal.	00:29:24
	This is marketing. Everything needs to keep consistency as part of the marketing, as part of your strategy and the route.	00:29:32
	Keep that in mind when you create your marketing materials.	00:29:41
	Same for your old collaterals, your brochures, Flyers, your car magnets.	00:29:47
	As a way of promoting the business, sometimes we are asking, I have a business, how can I get more customers? That is the number	00:29:53
	one question for every single business. Even if you are new, even if you start today or you are in 10 years or you are in 20	00:30:00
	years, if you have one employee, 10 employees or 50 employees, the number one question is how? What am I going to do to get more	00:30:07
	customers?	00:30:14
	That is tough. That is the hardest part of the business.	00:30:22
	Is not a business, it's not a product, it's not a process, it's not the people, it's to bring customers. So keep that in mind when	00:30:25
	you plan your route.	00:30:30
	And keep consistency promote through car magnets, jar signs, a banner stand, backdrops, door hangers and also EDM is very. If you	00:30:36
	have a local business, EDDM is an amazing tool. Who knows about EDDM?	00:30:46
	No. Huh, that's new.	00:30:58
	Let's see.	00:31:01
	EDDM is a tool from post office.	00:31:03
	From USPS you can go to the website. I add the link right there. You can go to theusps.com business Every Door Direct mail. EDDM	00:31:08
	stands for Every door direct mail you are going to go.	00:31:16
	You're going to go on the website and right there you're going to add the address of your business.	00:31:25
	It will give you, you can check one mile, 5 miles, 10 miles. You can target the entire city, Oregon, one neighborhood just around	00:31:34
	your business. It will give you the routes. You know those little cars that are giving you your mail every day. Let's be thankful	00:31:41
	for all of them. They have routes. So you select the route.	00:31:48
	That best fit your needs. Let's see, maybe I have my business right here, but I want to target these neighborhoods that is going	00:31:55
	to be good for my business. Well, just click and select the route and it will show you right here the route number.	00:32:04
	How many houses 733 and one business. So if you're if your business.	00:32:14
	You are targeting consumers. This is good. If you are targeting business to business, you can check business to business use find	00:32:22
	the location that is more business. You're going to find area that is only business. For example, Oxnard downtown, you will find a	00:32:30
	lot of business right there in one neighborhood. You can target them and.	00:32:38
	It will give you the total mail pieces and the cost.	00:32:47
	If you put a stamp in a postcard, it will be $0.65. Right now I think it's $0.65, something like that. 6869 right now if you go to	00:32:54
	EDDM is $0.23.	00:33:00
	So you as a rules to do EDM, but is focus in the area that you want to target and you want to promote your business because the	00:33:07
	goal is promote your business to get more customers.	00:33:15
	EDM is a very useful tool, and if you have more questions, we're welcome to guide you how to do it in your business. And all of	00:33:23
	that is at no cost to you, of course.	00:33:29
	Keep consistency if you are going to have uniforms in your business or in your daycare or if you are going to have.	00:33:37
	T-shirts, polishers or selling stuff keep consistency across with the same logo.	00:33:48
	Same colors across everything you're going to do keep consistency on your brand and your marketing.	00:33:55
	With that, this is the tip #11 create your route. You are more than welcome to attend as many classes, as many seminars for your	00:34:04
	business, for marketing, for strategies, and here all of the wonderful things that you can do and nothing that's going to happen.	00:34:12
	You need to create your own route. Create your own route. What am I going to do?	00:34:20
	What? Remember what was the first thing we did?	00:34:29
	When we was talking about marketing.	00:34:33
	Did we talk about first the car?	00:34:36
	No, we talk about the boss first.	00:34:40
	No, we talked about the streets or the freeway.	00:34:43
	No, we talk about what?	00:34:48
	The destination, that was the first thing we did now and your route and your plan. Think about where you want to go.	00:34:51
	If not, what are you doing? What are we doing? We are playing Facebook, we are playing Instagram, but what are we? Where are we	00:35:02
	going? So plan first, set your goals. What are you looking for? Are you looking to be an influencer? Okay, that's your goal. Are	00:35:09
	you looking for to get more customers? That's a goal. Are you looking to increase sales? You have already your business	00:35:16
	established, but you need more sales.	00:35:24
	So that's your goal? How much?	00:35:32
	So you did this business this year, maybe $100,000. OK, let's plan for the next year. What's your goal?	00:35:36
	250.	00:35:44
	Let's make a challenge, $300,000. Why not? What it takes? So let's break it down. We are going to make $100,000 what it takes.	00:35:46
	Divide that in 12 months, OK, How much do I need to make in in a month? Divide that and your services and your products, OK, If	00:35:54
	I'm selling T-shirts and I need to make.	00:36:02
	$10,000 per month. How many teachers do I need to sell right? Do the math.	00:36:11
	And after that, now we know we need to sell 100 T-shirts.	00:36:17
	List, select the channels, the route. How are we going to sell a hundred? OK, let's select. I'm going to use my website and maybe	00:36:23
	from my website get 10 sales. I'm going to go for Facebook 10 sales, Instagram 10 sales. So set your goals. That is the point when	00:36:30
	you create your route.	00:36:37
	Ideally, every business needs to have a yearly one year of marketing plan.	00:36:46
	If you cannot do that, do it one quarter, three months. Set your goal for three months. What are we going to do in the next three	00:36:56
	months if you have not started your business and this next three months, let's set up the legal entity for your business. That's	00:37:02
	the goal. If you already have a business, let's get 10 more customers.	00:37:09
	If you already have a sales, OK, let's sell 5000 more so set the goal for the first quarter.	00:37:16
	And goals, clear, clear goals. If you know where are you going, you are going to make it happen. We're going to $1000. It does not	00:37:24
	matter if we're going to walk 2000 Oaks, we know we're going to go there. We're going to go and we're going to make it.	00:37:32
	Promote. Take action.	00:37:42
	If you if you set your goals, you did your math and you already select the platforms, how are you going to work? The platforms and	00:37:46
	your brand, You already set up your brand, what else do you need?	00:37:53
	Do it.	00:38:01
	Take action, Fail, fail, fail and fail again. It's OK to fail. Think about we was going in a nice trip to 1000 Oxford in the	00:38:02
	streets, but the streets are closed. What are we going to do? Well, take the freeway. It's OK.	00:38:11
	Umm, the best known will always be the best marketing.	00:38:23
	You can have the best marketing.	00:38:32
	If you don't take action, nothing is going to happen. And what happened with the people that they have used one sign right there.	00:38:35
	And they go around the town every single day, every single day. Everybody knows that people.	00:38:43
	Right. Even if the sign is like all cricket and the letters hand letters and it's so like not perfect, Everybody knows that guy	00:38:50
	because he's around the town every day saying hello to everybody, engaging with the community. They know who they are and they	00:38:59
	know what they sell and they go and buy it. So they're best known will always be the best marketing. Take action.	00:39:09
	That's our best advice for today. My name is Luis Arzate, part of the EDC team of 45 advisors in different areas and my colleague	00:39:22
	Miguel Alfaro. We're very happy to be here for you on our city of Oxnard. Thank you so much for opening the doors for us, for the	00:39:30
	small business, for the community, and we are here for you Questions.	00:39:38
	Let's grow, let's grow. Questions, questions, let's grow. What kind of business do you have?	00:39:49
	OK.	00:40:14
	OK. And what do you think your business needs a grant?	00:40:16
	OK.	00:40:37
	OK.	00:40:46
	OK, assume there is no grants and it's not going to be granted. What are we going to do? We cannot wait for, you know, the federal	00:40:55
	funding or a state or local to give us that. That is awesome what happened, but it's not going to happen. Let's assume it's not	00:41:02
	going to happen. What are we going to do to not close your business and help the small community, our community, our children to	00:41:08
	be safe, to be doing good things. What are we going to do?	00:41:15
	OK.	00:41:27
	You can increase your cost as part of helping your business, but you cannot do it a lot because and then the kids are going to go	00:41:29
	away. So what is the next strategy right there?	00:41:34
	Fundraising. You can do fundraising, but again, it's money from the same people. What are we need to do?	00:41:41
	You can network. What you need is more kids.	00:41:53
	Yep.	00:41:58
	Because you have the space, you have the knowledge, you have the systems, you have the classes, you have everything to make it	00:41:59
	happen. So if you have 10 kids and you cannot get a good cash flow to keep going.	00:42:06
	What you need is more kids. So that's the goal. I need more kids, more kids, more money.	00:42:13
	Now, what's your goal? Maybe every month get five more kids, promote with the same kids that you have, bring more kids. And your	00:42:21
	next month I will reduce $10.00 of your tuition and bring more, and I will take away from you another $10.00 for your tuition.	00:42:29
	Those are going to be your best resources to do marketing for you and it will cost you $10 and you're helping the families.	00:42:37
	So the family that has three kids, they're going to be happy to do that for you because you're helping them. That's one way of	00:42:46
	doing it. The other one is Co branding, Co branding partner with.	00:42:53
	Other businesses that you share the same target, let's say barbershop.	00:43:00
	The Barber shops, they attend kids, right? And you need kids.	00:43:06
	And they need your kids. So partner with local small businesses and say, I'm going to share your information. Here is my Flyers.	00:43:11
	Let's go branding networking Co brand with other businesses. You promote others, they promote you and you help each other and the	00:43:18
	community grow and your business grow and they grow as well.	00:43:24
	That's one thing, yeah.	00:43:31
	More kids, that's the target.	00:43:34
	We need that.	00:43:35
	What kind of business do you have and what is your challenge?	00:43:37
	Metal fabrication. Metal fabrication.	00:43:44
	Fences. OK.	00:43:51
	Getting customers in the name and right now.	00:43:56
	Where do you serve in the area?	00:44:02
	Ventura County and you do metal fences, welding.	00:44:07
	Are you really good at it? Are you the best?	00:44:12
	You are the number one in this. Are you sure?	00:44:16
	No, you are sure you are the best. You are the best. If I put your name in the Internet. I have the pleasure and honor to meet you	00:44:21
	and I know who you are and what you do. But it's millions and thousands of people here around. If they type in the Internet, your	00:44:30
	name or your service, are you going to be in Google #1?	00:44:38
	What are you going to do? What's your goal?	00:44:48
	Google.	00:44:52
	If we have an emergency right now.	00:44:53
	If we have an emergency.	00:44:57
	We have a leak right here. We are drowning. It's leaking as water coming here. What are going to do is happening. The water is	00:44:59
	coming. What are you going to do?	00:45:04
	What are you going to type? You open your phone. What are you going to type? No.	00:45:11
	Thank you. Where are you going to type water leak?	00:45:17
	Emergency water leak near me, huh?	00:45:22
	And guess what, at three blocks away, it's a it's a business that is going to come fix the problem and send us the bill and	00:45:26
	problem solve. That's what we know. You are the best. You are the best. Let the people know that you are the best.	00:45:33
	So your goal is be in Google.	00:45:41
	It's very Google is super strong.	00:45:44
	Let's figure it out Google. We are here in EDC to help you. He's a master in Google.	00:45:47
	And as free consultation for you, and not only a consultation, we guide you until you make it because we want you to grow so.	00:45:53
	It is difficult, but we're happy to help you.	00:46:04
	What kind of business do you have?	00:46:11
	So your challenge and the massage is explain your services.	00:46:54
	To the people.	00:47:01
	So they can understand and get confidence that, oh, that's what I need. OK, You have Miguel shared a good tool, great tool,	00:47:03
	ChatGPT.	00:47:08
	Have you used ChatGPT before?	00:47:15
	ChatGPT couldn't understand what you do.	00:47:41
	OK. And then we can discuss one-on-one. I'm intrigued now. I'm intrigued about your business. So we can discuss and analyze what	00:47:45
	is your business because there's something very important. People need to understand who you are in a second. We live too fast.	00:47:53
	You have two seconds for the people to say yes or no. You open your phone 1-2 and you're gone.	00:48:00
	All your effort for months are gone. They just called you.	00:48:09
	Like man, OK, so we need to.	00:48:15
	And this analyze that service and explain it easily to reach more customers. So that will be your challenge. So that service	00:48:19
	Miguel take a note, we can help you.	00:48:26
	Are you planning to open a business?	00:48:34
	Why not?	00:48:39
	OK, when he gets fired, he's going to open this. EDC is here for you too. We can help you to create ideas. Tell us.	00:48:44
	About you and your business.	00:48:52
	My business plan for.	00:49:19
	Maria Liliana Consulting, she already got the name and your services. What are you going? What kind of services are you going to	00:49:23
	provide in Maria Liliana Consulting?	00:49:28
	And your challenge and you are starting your business. What is the main challenge you are facing right now? And you're very	00:50:03
	beginning, She's in a very beginning stage of the business. What is your challenge?	00:50:09
	OK.	00:50:19
	Business plan perfect and she already is an EDC client. So how many, how many, how many advisors you have?	00:50:30
	Miguel for websites.	00:50:41
	Financials.	00:50:46
	Oh, yeah, yeah, Marketing. Perfect. So we have 45 advisors and we specialize in one.	00:50:50
	Area that helps the business. So we are a big team for you and you are planning to open a coffee shop. What do you think is the	00:50:58
	challenge that you are facing right now and your very early stage of your business?	00:51:05
	There you go.	00:51:20
	Those are big, huge challenges and we're here to support you anytime that you need us. OK. And for you Sir, I know you know you do	00:51:22
	have a business, you have like 300 business share about you and the main challenge that you are facing.	00:51:30
	My main challenge is.	00:51:40
	Constraint, you know.	00:51:44
	Like like right now I had two places.	00:51:46
	Right now.	00:51:49
	It's just slow moving but.	00:51:52
	And it's something that us as a business owner, we're facing as a big problem. The time we know what to do, we don't have time to	00:51:56
	do it. Don't ask me for my marketing. I am a business owner too. I don't have time.	00:52:03
	Thank you for being here.	00:52:10
	Your business, your main challenge.	00:52:12
	Right now, well.	00:52:16
	The thing is right now my challenge, that's why I came.	00:52:24
	I I'm having problems with the.	00:52:28
	Google My Business.	00:52:33
	I want I know the key is there, but The thing is I tried to.	00:52:36
	You know, see if I could get Google Analytics and in it, I couldn't.	00:52:42
	No, I couldn't figure it out. I went through YouTube videos and it's like, no.	00:52:51
	Well, if you allow us, we will be more than happy to guide you one-on-one and make that happen so you can keep growing. And thank	00:52:57
	you so much.	00:53:01
	For for this opportunity, again, I'm going to share very quick, quick story of one of my business. I open a business in Oxnard and	00:53:06
	I purchased a business.	00:53:11
	Established business because I like the location and this business I thought I'm going to purchase a business clean the business	00:53:18
	and put my own business there right while I was doing that I was waiting for my license permits, all the clearance, all the	00:53:27
	process and it took three months while I was waiting I was in a table with a computer and I.	00:53:35
	Decide to create a website.	00:53:45
	For that business that I purchased.	00:53:48
	The name of the business is Oxnard Vacuum and Sewing. Many of you might know that business has been an Oxnard for 16 years. More	00:53:51
	than that, I'm the owner now and I create a website. That business didn't have nothing. I create a website and I create all the	00:53:59
	social media profiles. And I was playing with that, deciding I'm going to, you know, like no more.	00:54:07
	And I did the Google and I paid Google advertising $350.00 per month.	00:54:16
	And that business and through and that month that I get the business and I did the marketing and the business that month the	00:54:22
	business pay itself all the expenses and it wasn't red numbers.	00:54:29
	The second business.	00:54:36
	A good amount of money, almost 5K in profit the third month only with Google. Only with paid online advertising. Advertising and	00:54:40
	Google I make more than 5K and profit that it was a business dying.	00:54:48
	Right now I still have the business paid online advertising Google, so I have faith in Google because I did experience Google.	00:54:57
	From the 0 from scratch.	00:55:07
	And I thought, well, if marketing really works, it's going to work for everybody, right?	00:55:10
	So we're very happy to be here, happy to help you. And if you have more questions, Miguel and myself will be here. Thank you.	00:55:17
	Thank you.	00:55:21

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Transcript

	This is an amazing opportunity for us as a community. Thank you City of Port Wenemi for open the doors for all the small	00:00:01
	businesses that needs an advice.	00:00:07
	My name is Luis Arzate, I have a bachelor degree in education in Mexico. I have 15 years in experience on graphic design and	00:00:18
	marketing strategy and helping local and small businesses.	00:00:25
	I have 10 years experience in commercial printing. I am an EDC business advisor and also I help the Mexican consulate with a	00:00:33
	special program to help women to start their own businesses.	00:00:40
	Hi, My name is Miguel Alfaro. And so happy to be here. And I was thinking when I was coming here that my first business was here	00:00:52
	in Fort Wayne like two years ago, I opened my marketing agency and I was remembered all my way here. I was my first business. I	00:00:59
	moved to Oxnard, so I'm next to here. But I just want to say that to you.	00:01:06
	And I'm really happy that you guys are here from Oxnard.	00:01:14
	Local people. So thank you for being here and I had told you on graphic design and marketing agency.	00:01:19
	I'm kind of new for EDC, but I've been working with other organizations as a score and I'm also certified business coach by ICF	00:01:27
	International. Okay, thank you.	00:01:33
	Our organization, economic development collaborative, it's.	00:01:43
	Nonprofit organization founded in 1996 and this organization is founded with public funds and private funds, so.	00:01:49
	I'm sorry.	00:02:04
	The main the main core of this organization, EDC is helping businesses.	00:02:07
	Accelerate and exceed and grow in a fast peace. We offer non cost consulting for a startup assistance, esoteric planning,	00:02:13
	marketing and branding, e-commerce and social media, legal compliance, human resources, operational assistance, manufacturing	00:02:21
	assistance, finance and capital access.	00:02:29
	Trade and import, export. We have an amazing 45 advisors that all of us, all of them are.	00:02:38
	Ready for you when you are ready to grow your business at no cost. Today we are going to talk about how we establish a business	00:02:46
	and specifically, but this apply also to other cities.	00:02:54
	In case you are planning to open a local coffee shop or grow your own business that you have already.	00:03:04
	This this will give you an idea.	00:03:11
	In this presentation also, we are going to give you 12 tips for a strong business and brand identity which is the cornerstone for	00:03:17
	business success.	00:03:22
	Let's start with how to register a business, How to really, really, really start a business.	00:03:29
	In the city of Porwinimi.	00:03:38
	You have to go to the city planning division.	00:03:41
	Right here.	00:03:46
	And you need to ask for an approval depending on the business that you are planning to open, you have to require an OK. They need	00:03:48
	to give you it's OK in the area that you want to open your business, you are OK to do that. Sometimes it's Sony, Sony issue or	00:03:58
	because of the Sony you are not going to allow to open the specific business you want to open. So before you start any other.	00:04:07
	Come here with the planning division and receive that you are OK to open your desired business in that specific location. If you	00:04:18
	are going to run a business from home, it's also you need to ask that question if you can run the business from home.	00:04:27
	If you have the OK from city planning, now you are going to register your business, your legal entity this means.	00:04:37
	The same way that we have, let's say we have a birth certificate, your business needs to have a legal certificate as well. So you	00:04:49
	can think about the legal entity as a certificate for your business as when your business work.	00:04:58
	And you have a few options to open your business. You can do as a sole prepareship, a partnership, LLC or corporation or	00:05:08
	nonprofit. This depends. What are you planning to do? What kind of business do you want to open? For more deep questions about	00:05:16
	this legal entity, EDC and our advisors, we are here to support you.	00:05:24
	Umm, with any question that you have, this is very, very specific for everybody.	00:05:34
	Once you decide if you're going to open your fictitious business name or LLC corporation your legal entity, you are going to	00:05:40
	require to obtain your EIN number.	00:05:46
	This number is you can think that as an individual you have Social Security number or it that is your number to report your taxes,	00:05:54
	your company.	00:06:01
	Your corporation or your business is required to have a legal number for taxes. For the purpose of the taxes, this number is the	00:06:08
	EIN number. You can go online to that link and it's free Apply. It will take you 10 minutes, answer a few questions and you will	00:06:16
	have your EIN number.	00:06:24
	With.	00:06:32
	Your legal entity with your EIN number. Then the next step will be open your bank account, business bank account.	00:06:35
	At this moment that you decide to have a business, to have a business, you need to separate all your personal expenses from your	00:06:46
	business expenses. You cannot pay personal.	00:06:53
	Expenses in your business, it's not OK and you cannot pay business business expenses with your own cash or your own checks from	00:07:01
	your personal account. You need to separate completely the expenses and also the income.	00:07:10
	Once you have your open once you open your bank account.	00:07:21
	You are more than welcome to come back to the city and obtain your city license.	00:07:25
	Because you need to register, you have you're OK, you go and register legally, you obtain your tax number, you have your bank	00:07:34
	account, you come back and open your city license. You are going to pay the city license with your business bank account. You	00:07:40
	separate from from there all the expenses.	00:07:47
	If you are planning to open a restaurant or food related business, you are going to require more steps such as food handling	00:07:54
	certificate and other requirements from the health department.	00:08:02
	In this case, you have to go with the health department and.	00:08:11
	And receive your checklist that you need for your food truck, your coffee shop and any other any other requirements and check	00:08:17
	those you will be ready to move if you are selling products. That's number six if you are going to sell products.	00:08:26
	You are going to require to obtain your resale number.	00:08:36
	What is this think about that you're going to sell hats?	00:08:41
	If you're going to buy the hats from the manufacturer.	00:08:46
	You will, you will pay the huts with no sales tax because you're going to get the hats at the cost. You're going to bring the hat,	00:08:50
	maybe add a logo, maybe add something on it and you're going to sell those hats to the final customer user. He is going to pay the	00:08:58
	sales tax, so.	00:09:05
	You must.	00:09:13
	Resell the product that you get.	00:09:15
	With your with your resale number is you need to sell it.	00:09:18
	To a customer you cannot go and buy a stuff for yourself and say this is for resale and not pay the taxes in that item and own the	00:09:24
	items. That is not OK. You need to resell the items.	00:09:32
	And that applies for everything that is physical if you're going to have a business with service, payroll, bookkeeping, graphic	00:09:41
	design, those services.	00:09:47
	Those do not require sales tax, but anything that is physical, you need to have resale license and you need to report taxes. Sales	00:09:55
	tax, I'm sorry.	00:10:00
	For all of this, you can have more information in the City of Port Wenemy and City Planning Division.	00:10:06
	Questions.	00:10:16
	Yes, yeah.	00:10:22
	You can have your your EIN.	00:10:24
	Just for the purpose to open your bank account, your business bank account.	00:10:27
	You can open with your own number, but it's better if you have everything and the.	00:10:33
	In the line for your company.	00:10:40
	And the number is also for payroll. Once you grow that number, your EIN, you are going to use that number to report your	00:10:44
	employees. So if you grow, the employees are reported under your EIN number. But if you don't have employees, it's OK. You you	00:10:52
	need to have your EIN number to open your bank account and to pay taxes for your business.	00:11:00
	That will be the correct structure of your business.	00:11:08
	Let's go to 12 tips to grow that business that we just opened right now.	00:11:12
	What's marketing? Everybody here is marketing, marketing, marketing. We need to grow with marketing what it's marketing.	00:11:21
	Let's see, what do you think is marketing?	00:11:29
	OK.	00:11:37
	Any other idea? Marketing. What's marketing? What do you?	00:11:38
	Think it's not going to?	00:11:42
	Yeah, that's marketing. Any other idea?	00:11:52
	What do you think is marketing?	00:11:57
	N.	00:12:00
	Awareness.	00:12:06
	Those are great answers. So marketing.	00:12:07
	I will say is that route.	00:12:12
	In an action.	00:12:16
	Route. If you plan a route, it can be long, short, easy, challenge, one goal, several, several goals. But if you don't take action	00:12:18
	in that route, nothing is going to happen. That's marketing. Think about it. Let's plan. We're going to go to Thousand Oaks. Are	00:12:26
	we going to take the streets or the freeway?	00:12:33
	What do you want?	00:12:42
	Street or freeway?	00:12:44
	OK, the back Rd. All right, let's go to the back roads. All right, so we have a challenge right there. We're going to Thousand	00:12:46
	Oaks in the street. That's the route right now. What happens if we don't leave the couch and we just are sitting with a nice Rd.	00:12:54
	Nothing is going to happen. You can have an amazing route for your marketing and if you don't take action, nothing is going to	00:13:03
	happen.	00:13:07
	And let's think that the streets are closed. So for the streets, are we going to take a car?	00:13:11
	How are we going to go in a car or bike?	00:13:21
	In a car.	00:13:27
	A Jeep OK in car so but the streets are closed. What happened?	00:13:29
	As our goal change.	00:13:38
	No, we're going to 1000 ox. That's the gold. So if the streets are closed, what are we going to do?	00:13:40
	We are going to change. We are going to change the route, right? We are going to change. We are going to take the freeway. We	00:13:47
	didn't change the final destination. It's Thousand Oaks. You just change the route.	00:13:54
	And still we are going in the car. What happens if the car is not working?	00:14:01
	End of the story. No, we are going to 1000. We're going to go.	00:14:09
	What happened?	00:14:14
	We'll take the bus, yes, awesome. So we will take a bus and the freeway and we are going to go to Thousand Oaks. So our goal did	00:14:17
	not change. We use change the route.	00:14:25
	Which is going to be.	00:14:34
	Is going to be your in marketing you can think I'm going to do this way and.	00:14:36
	While you're doing, you might need to shift the route and it's going to be OK.	00:14:42
	And if you, if the car is not working, you can use a bike or you can use the bus. So if you're trying to do on Facebook, but it's	00:14:48
	not working well, do Instagram or do the other one. But your goal needs to be the same. So that is the route in marketing and	00:14:54
	action.	00:15:00
	Take action if you go in the bike and then you stop.	00:15:06
	That's not going to take, it's not going to do any good to your business. You need to keep consistency, OK. That is the message	00:15:10
	for marketing route.	00:15:15
	Define define you route an action.	00:15:21
	Where the marketing start in your business, your marketing start and your brand identity and your business brand.	00:15:26
	And the route is your business identity will be your logo, your color, who you are.	00:15:38
	And this branding you can implement the branding digital or physical digital online presence.	00:15:44
	Or physical your printing marketing materials. In this case, you have a flyer in your hands.	00:15:54
	Correct ETC. Decide to implement the marketing strategy for the brand via physical marketing materials.	00:16:00
	Is one way to let the people know.	00:16:11
	About your business.	00:16:15
	If we are talking about the business name.	00:16:17
	We have a discussions before about business names here.	00:16:21
	And let's take in consideration if you are about to open your own business or if you have your business that the name of your	00:16:25
	business. Have easy pronunciation with consistency and think about your audience.	00:16:32
	Let's analyze this logo.	00:16:44
	The name of the business.	00:16:46
	Who can pronounce the first logo?	00:16:48
	I see. Yeah. OK, let's try it again. The first, The first business. Oh, God.	00:16:53
	A little a little tough. What about the second business here?	00:17:06
	Loveland Daycare.	00:17:11
	Was that easy to understand? Was that easy to read? Easy to get?	00:17:14
	The Who? The business is what they do.	00:17:20
	That is, that is the main core of the business name and your logo. Take that in consideration. Easy pronunciation people	00:17:24
	understand easily.	00:17:28
	Who you are?	00:17:34
	Tip #2 business logo.	00:17:37
	You can have the brand identity with an image with letters, different fonts and other elements. Let's analyze the first one and	00:17:43
	the first one you can see.	00:17:49
	Like a guy with arms and maybe a heart, right? But if you just see the logo.	00:17:57
	To you, can you?	00:18:05
	Say something about the business if you see the logo with no letters.	00:18:08
	No, right. We don't know what they do. Maybe As for.	00:18:14
	Elder care maybe?	00:18:20
	But if you add to your logo the name of your business and the service, it's easy visually, it's really easy to analyze and	00:18:22
	understand who you are, who your business is, that it's a lot of time you were you're going to save time.	00:18:32
	Educating your audience, who you are and what you do. Name of the business and daycare, The service.	00:18:43
	Advice. Take in consideration the resolution of your logo. If you go to a place that is showing the third logo, will you really	00:18:50
	trust them?	00:18:56
	If it's blurry old, are they in business? Are they still in business, right. So that trust.	00:19:03
	That trust you need to deliver the trust since the brand identity, since the minute people see your logo, your company and your	00:19:13
	colors.	00:19:19
	You are creating trust.	00:19:26
	Talking about the color of the logos, the brand identity.	00:19:31
	Analyze both logos. The first one is like a dark for a daycare and the other one more color appeal for kids.	00:19:37
	What let's put to one feeling for each logo.	00:19:47
	Tell me one feeling that you feel when you see the first logo and then the second one.	00:19:53
	The first one is dark and the second one is very bright and colorful and it speaks to children.	00:20:00
	A little bit sad, melancholy, yes.	00:20:13
	Yes, this the second one. Oh, happy happiness, very happy.	00:20:16
	So if you have a kid and you're going to drop off your kid right there.	00:20:23
	Do you drop of the kit in the first one or the second one?	00:20:27
	Maybe the teacher is more happy in the second one. You're probably right. So the colors are very very important.	00:20:32
	And with that in mind, I'm going to pass the mic to my colleague.	00:20:39
	Miguel Alfaro, he is an expert in websites. Thank you, Miguel.	00:20:45
	OK, so tip #4 websites.	00:20:55
	Once you have your own business, the first impression that people are going to look is going to be on your website.	00:21:00
	So people is going to log out onto any Google or any other search engine and going to start looking for your logo. So the first	00:21:06
	thing that you need to know is your website has to be easy to use.	00:21:13
	It has to be.	00:21:20
	People can check your your website and all the visitors can transform to customers. So that's the things that you need to consider	00:21:23
	on your website. Also, there are so many times that people are going to look on your website on your computer.	00:21:30
	But most of the time people are going to start looking on your website on your phones. So 75% or 85% of the people, it's going to	00:21:38
	start looking at your phones. So you need to make sure your website is mobile responsive. So this way you can check your website.	00:21:45
	You need to keep your consistency on your branding.	00:21:52
	We say we need to have your name, your logo and all your team consistent.	00:22:00
	About page that's another page you need to consider on your website and you have your you need to keep your mission, you need to	00:22:06
	keep your vision and your objectives. They also want to share your history and your other people. And also you want to share what	00:22:15
	is your values to the website. Another page that you don't you don't you don't want to miss is the service page because people.	00:22:23
	Think that they're going to find they want to find exactly what are you? What are your services?	00:22:32
	What is the products you want to sell?	00:22:38
	Don't forget your contact page. Sometimes we forget to have the proper location, the sub location. We need to consider your	00:22:41
	schedule, the phone number, e-mail, all content forms.	00:22:46
	If you have a business, for example a restaurant or coffee shop, you wanna you wanna do so make sure you have all the pictures for	00:22:52
	the coffee, all the products, all the food that you wanna serve in and the home page make sure you have.	00:22:58
	Something about every aspect of your business. But don't forget to put all your social media icons and make sure all the social	00:23:06
	media icons are linking to the proper place because sometimes are broken or sometimes are landing to another page that are not	00:23:12
	supposed to be.	00:23:17
	Tip #5 social media strategy.	00:23:25
	You need to create your profiles in any social media. You create your profiles on Facebook, Instagram, Google and Gild. Make sure	00:23:29
	you create your profiles as a business because sometimes we forgot to create, for example, Facebook and we create a Facebook as a	00:23:36
	personal page and another Facebook page business page. So make sure you create that.	00:23:44
	The same thing happened with Instagram. When you create your page, it has to be a business, not a personal page.	00:23:52
	OK, we need to post about your services, values, the places the program schedules, tips, memes and everything else.	00:23:59
	Because sometimes we try to get our social media like a selling platform. We pace, we post everything about selling and we usually	00:24:08
	forget about the place.	00:24:14
	To have any other information there.	00:24:21
	People wants to have.	00:24:24
	When you ask something, people want to answer right back and right away, so don't forget to use WhatsApp. WhatsApp is a platform	00:24:28
	so you can use when you get you have a great communication with other customers and people wants to answer right away, so don't	00:24:33
	forget about WhatsApp.	00:24:38
	That's another. There's a Google Business profile when you can create it for free. Don't forget to Add all the pictures, the	00:24:45
	videos, the description of the and the services on your business. Especially if you have like a testimonials or feedbacks, make	00:24:51
	sure you answer those feedbacks or testimonials.	00:24:57
	There's another we need to use hashtags. We need to use and create videos like a reels and stories. Don't forget to those ones and	00:25:04
	also about this.	00:25:09
	We know that we are business owners and we don't have any time to do that. So every single day there's several thousands of apps	00:25:15
	and 1000 new websites that create some things to help us for our business.	00:25:23
	One of them is Kamba. Kamba is for graphic. If you are not like a graphic designer, you can log into Canva and get like a template	00:25:32
	or you can.	00:25:37
	Also pay for the subscription and you can do your own graphic designs. You can create your post, you can create your Flyers event.	00:25:44
	You can create your PDS there.	00:25:49
	Once you have your all the posts that you're going to create, there is another place called later which help us to schedule all	00:25:56
	the postings.	00:26:01
	So you have one hour a week, you can create everything and later.	00:26:07
	Facebook Meta Business Suite, they you can schedule posting there, you can create your, you can create your stories and also you	00:26:12
	can create your ads there.	00:26:17
	If you had a team A-Team or you had any employers to work with, youmonday.com help us to communicate with employees and have a	00:26:23
	strategy for everything that you do.	00:26:29
	And now we are using more every single day, all the artificial intelligence.	00:26:35
	And Chad, DPT is one of them that you can help us with that.	00:26:41
	That's another there's a difference intelligent artificial intelligence platforms like Gemini or.	00:26:45
	That one that help us with your business. So if you don't have any idea what to build on social media, these platforms like	00:26:55
	ChatGPT, they're gonna help us a lot.	00:26:59
	And I think what we want to have on other workshops that they want to teach that.	00:27:05
	That's another thing.	00:27:10
	So that's combatants later and the team #7 is paid online ads.	00:27:11
	Once you have once you create all your platforms and you have all the social media organic, if you want to reach more people	00:27:18
	faster, you need to pay for online ads. So this way you can get all the target demographics, all the locations and.	00:27:26
	Is really recommended that you pay for ads on Google and Facebook, but when you are paying for any ads, make sure that.	00:27:35
	When you when you create an ad, don't send the people to the home page. Try to send all the people to the landing pages so you can	00:27:45
	get all the leads from the people. Especially if you are paying like one dollar $2.00 or $3 for every single click that you that	00:27:51
	people make. You need to get all the leads, all that information for your customers.	00:27:57
	An you don't want to spend a lot of time and money on ads or trying to teach how to use ads. Hire a professional. That's really	00:28:04
	important. So you don't have to spend a lot of money on that. Because if you want to spend a lot of money, believe me, all the	00:28:11
	social media ads, they're going to, you know, you're going to run your money fast.	00:28:17
	In tip #8.	00:28:27
	As we analyze, we are creating the route.	00:28:36
	For our business, little by little you form your business legally. You start promoting or creating the brand with your logo. Where	00:28:40
	are you going to add the brand in the logo and all of that. You are going to use it in the digital platforms like websites, social	00:28:48
	media. That's part of your route. Also, we talk about printing.	00:28:55
	Printing.	00:29:04
	Your stationery is very important. Your business card, invoices, contracts, letter hits, envelopes, notepads, all of that needs to	00:29:07
	keep consistency.	00:29:11
	Remember that we was talking about we're going to Teo, right? Thousand Oaks and what happened If you take the bike and you stop	00:29:17
	every single street or you change the route or you turn, you are not going to your goal.	00:29:24
	This is marketing. Everything needs to keep consistency as part of the marketing, as part of your strategy and the route.	00:29:32
	Keep that in mind when you create your marketing materials.	00:29:41
	Same for your old collaterals, your brochures, Flyers, your car magnets.	00:29:47
	As a way of promoting the business, sometimes we are asking, I have a business, how can I get more customers? That is the number	00:29:53
	one question for every single business. Even if you are new, even if you start today or you are in 10 years or you are in 20	00:30:00
	years, if you have one employee, 10 employees or 50 employees, the number one question is how? What am I going to do to get more	00:30:07
	customers?	00:30:14
	That is tough. That is the hardest part of the business.	00:30:22
	Is not a business, it's not a product, it's not a process, it's not the people, it's to bring customers. So keep that in mind when	00:30:25
	you plan your route.	00:30:30
	And keep consistency promote through car magnets, jar signs, a banner stand, backdrops, door hangers and also EDM is very. If you	00:30:36
	have a local business, EDDM is an amazing tool. Who knows about EDDM?	00:30:46
	No. Huh, that's new.	00:30:58
	Let's see.	00:31:01
	EDDM is a tool from post office.	00:31:03
	From USPS you can go to the website. I add the link right there. You can go to theusps.com business Every Door Direct mail. EDDM	00:31:08
	stands for Every door direct mail you are going to go.	00:31:16
	You're going to go on the website and right there you're going to add the address of your business.	00:31:25
	It will give you, you can check one mile, 5 miles, 10 miles. You can target the entire city, Oregon, one neighborhood just around	00:31:34
	your business. It will give you the routes. You know those little cars that are giving you your mail every day. Let's be thankful	00:31:41
	for all of them. They have routes. So you select the route.	00:31:48
	That best fit your needs. Let's see, maybe I have my business right here, but I want to target these neighborhoods that is going	00:31:55
	to be good for my business. Well, just click and select the route and it will show you right here the route number.	00:32:04
	How many houses 733 and one business. So if you're if your business.	00:32:14
	You are targeting consumers. This is good. If you are targeting business to business, you can check business to business use find	00:32:22
	the location that is more business. You're going to find area that is only business. For example, Oxnard downtown, you will find a	00:32:30
	lot of business right there in one neighborhood. You can target them and.	00:32:38
	It will give you the total mail pieces and the cost.	00:32:47
	If you put a stamp in a postcard, it will be $0.65. Right now I think it's $0.65, something like that. 6869 right now if you go to	00:32:54
	EDDM is $0.23.	00:33:00
	So you as a rules to do EDM, but is focus in the area that you want to target and you want to promote your business because the	00:33:07
	goal is promote your business to get more customers.	00:33:15
	EDM is a very useful tool, and if you have more questions, we're welcome to guide you how to do it in your business. And all of	00:33:23
	that is at no cost to you, of course.	00:33:29
	Keep consistency if you are going to have uniforms in your business or in your daycare or if you are going to have.	00:33:37
	T-shirts, polishers or selling stuff keep consistency across with the same logo.	00:33:48
	Same colors across everything you're going to do keep consistency on your brand and your marketing.	00:33:55
	With that, this is the tip #11 create your route. You are more than welcome to attend as many classes, as many seminars for your	00:34:04
	business, for marketing, for strategies, and here all of the wonderful things that you can do and nothing that's going to happen.	00:34:12
	You need to create your own route. Create your own route. What am I going to do?	00:34:20
	What? Remember what was the first thing we did?	00:34:29
	When we was talking about marketing.	00:34:33
	Did we talk about first the car?	00:34:36
	No, we talk about the boss first.	00:34:40
	No, we talked about the streets or the freeway.	00:34:43
	No, we talk about what?	00:34:48
	The destination, that was the first thing we did now and your route and your plan. Think about where you want to go.	00:34:51
	If not, what are you doing? What are we doing? We are playing Facebook, we are playing Instagram, but what are we? Where are we	00:35:02
	going? So plan first, set your goals. What are you looking for? Are you looking to be an influencer? Okay, that's your goal. Are	00:35:09
	you looking for to get more customers? That's a goal. Are you looking to increase sales? You have already your business	00:35:16
	established, but you need more sales.	00:35:24
	So that's your goal? How much?	00:35:32
	So you did this business this year, maybe $100,000. OK, let's plan for the next year. What's your goal?	00:35:36
	250.	00:35:44
	Let's make a challenge, $300,000. Why not? What it takes? So let's break it down. We are going to make $100,000 what it takes.	00:35:46
	Divide that in 12 months, OK, How much do I need to make in in a month? Divide that and your services and your products, OK, If	00:35:54
	I'm selling T-shirts and I need to make.	00:36:02
	$10,000 per month. How many teachers do I need to sell right? Do the math.	00:36:11
	And after that, now we know we need to sell 100 T-shirts.	00:36:17
	List, select the channels, the route. How are we going to sell a hundred? OK, let's select. I'm going to use my website and maybe	00:36:23
	from my website get 10 sales. I'm going to go for Facebook 10 sales, Instagram 10 sales. So set your goals. That is the point when	00:36:30
	you create your route.	00:36:37
	Ideally, every business needs to have a yearly one year of marketing plan.	00:36:46
	If you cannot do that, do it one quarter, three months. Set your goal for three months. What are we going to do in the next three	00:36:56
	months if you have not started your business and this next three months, let's set up the legal entity for your business. That's	00:37:02
	the goal. If you already have a business, let's get 10 more customers.	00:37:09
	If you already have a sales, OK, let's sell 5000 more so set the goal for the first quarter.	00:37:16
	And goals, clear, clear goals. If you know where are you going, you are going to make it happen. We're going to $1000. It does not	00:37:24
	matter if we're going to walk 2000 Oaks, we know we're going to go there. We're going to go and we're going to make it.	00:37:32
	Promote. Take action.	00:37:42
	If you if you set your goals, you did your math and you already select the platforms, how are you going to work? The platforms and	00:37:46
	your brand, You already set up your brand, what else do you need?	00:37:53
	Do it.	00:38:01
	Take action, Fail, fail, fail and fail again. It's OK to fail. Think about we was going in a nice trip to 1000 Oxford in the	00:38:02
	streets, but the streets are closed. What are we going to do? Well, take the freeway. It's OK.	00:38:11
	Umm, the best known will always be the best marketing.	00:38:23
	You can have the best marketing.	00:38:32
	If you don't take action, nothing is going to happen. And what happened with the people that they have used one sign right there.	00:38:35
	And they go around the town every single day, every single day. Everybody knows that people.	00:38:43
	Right. Even if the sign is like all cricket and the letters hand letters and it's so like not perfect, Everybody knows that guy	00:38:50
	because he's around the town every day saying hello to everybody, engaging with the community. They know who they are and they	00:38:59
	know what they sell and they go and buy it. So they're best known will always be the best marketing. Take action.	00:39:09
	That's our best advice for today. My name is Luis Arzate, part of the EDC team of 45 advisors in different areas and my colleague	00:39:22
	Miguel Alfaro. We're very happy to be here for you on our city of Oxnard. Thank you so much for opening the doors for us, for the	00:39:30
	small business, for the community, and we are here for you Questions.	00:39:38
	Let's grow, let's grow. Questions, questions, let's grow. What kind of business do you have?	00:39:49
	OK.	00:40:14
	OK. And what do you think your business needs a grant?	00:40:16
	OK.	00:40:37
	OK.	00:40:46
	OK, assume there is no grants and it's not going to be granted. What are we going to do? We cannot wait for, you know, the federal	00:40:55
	funding or a state or local to give us that. That is awesome what happened, but it's not going to happen. Let's assume it's not	00:41:02
	going to happen. What are we going to do to not close your business and help the small community, our community, our children to	00:41:08
	be safe, to be doing good things. What are we going to do?	00:41:15
	OK.	00:41:27
	You can increase your cost as part of helping your business, but you cannot do it a lot because and then the kids are going to go	00:41:29
	away. So what is the next strategy right there?	00:41:34
	Fundraising. You can do fundraising, but again, it's money from the same people. What are we need to do?	00:41:41
	You can network. What you need is more kids.	00:41:53
	Yep.	00:41:58
	Because you have the space, you have the knowledge, you have the systems, you have the classes, you have everything to make it	00:41:59
	happen. So if you have 10 kids and you cannot get a good cash flow to keep going.	00:42:06
	What you need is more kids. So that's the goal. I need more kids, more kids, more money.	00:42:13
	Now, what's your goal? Maybe every month get five more kids, promote with the same kids that you have, bring more kids. And your	00:42:21
	next month I will reduce $10.00 of your tuition and bring more, and I will take away from you another $10.00 for your tuition.	00:42:29
	Those are going to be your best resources to do marketing for you and it will cost you $10 and you're helping the families.	00:42:37
	So the family that has three kids, they're going to be happy to do that for you because you're helping them. That's one way of	00:42:46
	doing it. The other one is Co branding, Co branding partner with.	00:42:53
	Other businesses that you share the same target, let's say barbershop.	00:43:00
	The Barber shops, they attend kids, right? And you need kids.	00:43:06
	And they need your kids. So partner with local small businesses and say, I'm going to share your information. Here is my Flyers.	00:43:11
	Let's go branding networking Co brand with other businesses. You promote others, they promote you and you help each other and the	00:43:18
	community grow and your business grow and they grow as well.	00:43:24
	That's one thing, yeah.	00:43:31
	More kids, that's the target.	00:43:34
	We need that.	00:43:35
	What kind of business do you have and what is your challenge?	00:43:37
	Metal fabrication. Metal fabrication.	00:43:44
	Fences. OK.	00:43:51
	Getting customers in the name and right now.	00:43:56
	Where do you serve in the area?	00:44:02
	Ventura County and you do metal fences, welding.	00:44:07
	Are you really good at it? Are you the best?	00:44:12
	You are the number one in this. Are you sure?	00:44:16
	No, you are sure you are the best. You are the best. If I put your name in the Internet. I have the pleasure and honor to meet you	00:44:21
	and I know who you are and what you do. But it's millions and thousands of people here around. If they type in the Internet, your	00:44:30
	name or your service, are you going to be in Google #1?	00:44:38
	What are you going to do? What's your goal?	00:44:48
	Google.	00:44:52
	If we have an emergency right now.	00:44:53
	If we have an emergency.	00:44:57
	We have a leak right here. We are drowning. It's leaking as water coming here. What are going to do is happening. The water is	00:44:59
	coming. What are you going to do?	00:45:04
	What are you going to type? You open your phone. What are you going to type? No.	00:45:11
	Thank you. Where are you going to type water leak?	00:45:17
	Emergency water leak near me, huh?	00:45:22
	And guess what, at three blocks away, it's a it's a business that is going to come fix the problem and send us the bill and	00:45:26
	problem solve. That's what we know. You are the best. You are the best. Let the people know that you are the best.	00:45:33
	So your goal is be in Google.	00:45:41
	It's very Google is super strong.	00:45:44
	Let's figure it out Google. We are here in EDC to help you. He's a master in Google.	00:45:47
	And as free consultation for you, and not only a consultation, we guide you until you make it because we want you to grow so.	00:45:53
	It is difficult, but we're happy to help you.	00:46:04
	What kind of business do you have?	00:46:11
	So your challenge and the massage is explain your services.	00:46:54
	To the people.	00:47:01
	So they can understand and get confidence that, oh, that's what I need. OK, You have Miguel shared a good tool, great tool,	00:47:03
	ChatGPT.	00:47:08
	Have you used ChatGPT before?	00:47:15
	ChatGPT couldn't understand what you do.	00:47:41
	OK. And then we can discuss one-on-one. I'm intrigued now. I'm intrigued about your business. So we can discuss and analyze what	00:47:45
	is your business because there's something very important. People need to understand who you are in a second. We live too fast.	00:47:53
	You have two seconds for the people to say yes or no. You open your phone 1-2 and you're gone.	00:48:00
	All your effort for months are gone. They just called you.	00:48:09
	Like man, OK, so we need to.	00:48:15
	And this analyze that service and explain it easily to reach more customers. So that will be your challenge. So that service	00:48:19
	Miguel take a note, we can help you.	00:48:26
	Are you planning to open a business?	00:48:34
	Why not?	00:48:39
	OK, when he gets fired, he's going to open this. EDC is here for you too. We can help you to create ideas. Tell us.	00:48:44
	About you and your business.	00:48:52
	My business plan for.	00:49:19
	Maria Liliana Consulting, she already got the name and your services. What are you going? What kind of services are you going to	00:49:23
	provide in Maria Liliana Consulting?	00:49:28
	And your challenge and you are starting your business. What is the main challenge you are facing right now? And you're very	00:50:03
	beginning, She's in a very beginning stage of the business. What is your challenge?	00:50:09
	OK.	00:50:19
	Business plan perfect and she already is an EDC client. So how many, how many, how many advisors you have?	00:50:30
	Miguel for websites.	00:50:41
	Financials.	00:50:46
	Oh, yeah, yeah, Marketing. Perfect. So we have 45 advisors and we specialize in one.	00:50:50
	Area that helps the business. So we are a big team for you and you are planning to open a coffee shop. What do you think is the	00:50:58
	challenge that you are facing right now and your very early stage of your business?	00:51:05
	There you go.	00:51:20
	Those are big, huge challenges and we're here to support you anytime that you need us. OK. And for you Sir, I know you know you do	00:51:22
	have a business, you have like 300 business share about you and the main challenge that you are facing.	00:51:30
	My main challenge is.	00:51:40
	Constraint, you know.	00:51:44
	Like like right now I had two places.	00:51:46
	Right now.	00:51:49
	It's just slow moving but.	00:51:52
	And it's something that us as a business owner, we're facing as a big problem. The time we know what to do, we don't have time to	00:51:56
	do it. Don't ask me for my marketing. I am a business owner too. I don't have time.	00:52:03
	Thank you for being here.	00:52:10
	Your business, your main challenge.	00:52:12
	Right now, well.	00:52:16
	The thing is right now my challenge, that's why I came.	00:52:24
	I I'm having problems with the.	00:52:28
	Google My Business.	00:52:33
	I want I know the key is there, but The thing is I tried to.	00:52:36
	You know, see if I could get Google Analytics and in it, I couldn't.	00:52:42
	No, I couldn't figure it out. I went through YouTube videos and it's like, no.	00:52:51
	Well, if you allow us, we will be more than happy to guide you one-on-one and make that happen so you can keep growing. And thank	00:52:57
	you so much.	00:53:01
	For for this opportunity, again, I'm going to share very quick, quick story of one of my business. I open a business in Oxnard and	00:53:06
	I purchased a business.	00:53:11
	Established business because I like the location and this business I thought I'm going to purchase a business clean the business	00:53:18
	and put my own business there right while I was doing that I was waiting for my license permits, all the clearance, all the	00:53:27
	process and it took three months while I was waiting I was in a table with a computer and I.	00:53:35
	Decide to create a website.	00:53:45
	For that business that I purchased.	00:53:48
	The name of the business is Oxnard Vacuum and Sewing. Many of you might know that business has been an Oxnard for 16 years. More	00:53:51
	than that, I'm the owner now and I create a website. That business didn't have nothing. I create a website and I create all the	00:53:59
	social media profiles. And I was playing with that, deciding I'm going to, you know, like no more.	00:54:07
	And I did the Google and I paid Google advertising $350.00 per month.	00:54:16
	And that business and through and that month that I get the business and I did the marketing and the business that month the	00:54:22
	business pay itself all the expenses and it wasn't red numbers.	00:54:29
	The second business.	00:54:36
	A good amount of money, almost 5K in profit the third month only with Google. Only with paid online advertising. Advertising and	00:54:40
	Google I make more than 5K and profit that it was a business dying.	00:54:48
	Right now I still have the business paid online advertising Google, so I have faith in Google because I did experience Google.	00:54:57
	From the 0 from scratch.	00:55:07
	And I thought, well, if marketing really works, it's going to work for everybody, right?	00:55:10
	So we're very happy to be here, happy to help you. And if you have more questions, Miguel and myself will be here. Thank you.	00:55:17
	Thank you.	00:55:21